mavens, previously known as Storemaven, is a data technology company specializing in mobile growth and App Store Optimization (ASO) technologies. Founded in Tel Aviv in 2015 by Gad Maor, Adam Rakib, and Eldad Abel, the company revolutionized the way leading mobile companies and game developers optimize their creatives, conduct growth experiments, and measure performance. In September 2022, mavens was acquired by Zynga Inc., a subsidiary of Take-Two Interactive Software, Inc., to enhance Zynga's publishing platform and solidify its position in the mobile gaming market.
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