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Start.io, previously known as StartApp, is a leading sell-side omnichannel advertising platform powered by real-time mobile audiences. Established in 2010, the company specializes in assisting mobile app publishers in monetizing their applications through diverse and high-performing ad formats. With a network encompassing over 500,000 active mobile apps and delivering hundreds of millions of ads daily, Start.io leverages artificial intelligence to process privacy-compliant, first-party mobile data signals. This data is utilized to create audience segmentation solutions for brands and advertising agencies, facilitating targeted and effective marketing campaigns. In early 2021, StartApp rebranded to Start.io, reflecting an expanded mission to empower companies with AI-driven, data-centric insights for strategic decision-making and growth. The rebranding introduced innovative insights and audience products, enabling businesses to understand and predict consumer behaviors, identify new market opportunities, and enhance strategic business plans. The platform's AI capabilities provide real-time, authentic data, offering businesses a competitive edge in strategic planning and execution.
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