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SmarterHQ, established in 2010, was a customer intelligence-driven marketing automation platform designed to assist online brands in leveraging powerful data for personalized customer interactions. The platform enabled marketers to collect and unify real-time, multichannel data, facilitating the creation of sophisticated audience segments and the delivery of relevant content across various channels, including email, web, mobile push, and more.
In November 2020, SmarterHQ was acquired by Wunderkind, a leading performance marketing engine specializing in delivering one-to-one messages at scale. This acquisition aimed to enhance Wunderkind's capabilities in advanced segmentation and orchestration for enterprise eCommerce. Subsequently, in March 2022, the SmarterHQ offering was integrated into the Wunderkind platform and rebranded as Wunderkind Audiences. This integration empowers marketers to activate real-time, multichannel data, identify and segment audiences, and automate the delivery of personalized content, thereby driving deeper customer engagement and increased revenue.
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- Wunderkind offers customized pricing based on the specific needs and objectives of each client.
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