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Salesforce Einstein is an integrated suite of artificial intelligence (AI) technologies embedded within the Salesforce Customer 360 platform. It empowers businesses to deliver smarter, more personalized customer experiences by leveraging AI-driven insights and automation across sales, service, marketing, commerce, and IT interactions. By analyzing vast amounts of data, Einstein enables predictive analytics, natural language processing, and machine learning capabilities, allowing organizations to anticipate customer needs, automate routine tasks, and make informed decisions. Key features of Salesforce Einstein include Einstein GPT, the world's first generative AI for CRM, which creates personalized content across every Salesforce cloud using natural-language prompts and real-time data. Additionally, Einstein Copilot serves as a conversational AI assistant, assisting users in everyday tasks and streamlining workflows. These tools are designed to enhance productivity, drive efficiency, and foster deeper customer relationships by providing actionable insights and automating complex processes.
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- Salesforce Einstein offers various AI capabilities integrated into different Salesforce products, with pricing tailored to the specific features and scale required by the organization.
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