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Ruler Analytics is a marketing attribution platform designed to connect marketing efforts directly to revenue outcomes. By integrating website data, CRM systems, and various marketing applications, Ruler enables businesses to track customer journeys comprehensively and attribute revenue to specific marketing channels and campaigns. This holistic approach allows organizations to optimize their marketing budgets and make data-driven decisions to enhance overall performance. The platform offers features such as lead tracking, call tracking, form tracking, and live chat tracking, capturing every interaction and conversion. Ruler supports multiple attribution models, including first-click, last-click, linear, time decay, and full path, providing flexibility in analyzing marketing effectiveness. With over 1,000 integrations, Ruler ensures that revenue data is accessible across various tools, facilitating seamless reporting and analysis.
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- Ruler Analytics offers tiered subscription plans based on monthly website traffic volumes and specific product, data, and integration requirements.
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