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Rapt Media was a cloud-based interactive video platform that enabled brands and strategic solution providers to transform traditional video content into engaging, user-controlled experiences. By incorporating interactive elements, Rapt Media facilitated deeper audience engagement, enhanced learning, and accelerated behavior change. The platform offered a suite of authoring, hosting, and analytics tools, allowing businesses to create personalized video experiences that responded to viewer choices, thereby generating valuable insights into customer behavior. In May 2018, Rapt Media was acquired by Kaltura, a leading video technology provider. This acquisition integrated Rapt Media's interactive branching video technology into Kaltura's extensive portfolio of video solutions, expanding the capabilities available to Kaltura's customers.
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