Marketo Engage (by Adobe)
Marketing Automation and Customer Engagement Platform

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Marketo Engage is a comprehensive marketing automation platform designed to help businesses engage customers, generate leads, and drive growth through personalized marketing campaigns across multiple channels. Part of the Adobe Experience Cloud, Marketo Engage provides a suite of tools for email marketing, lead management, account-based marketing (ABM), and customer journey orchestration. The platform enables marketing teams to create, automate, and analyze campaigns that are tailored to individual customer preferences, helping to increase engagement and improve ROI.

Marketo’s robust lead nurturing, scoring, and segmentation capabilities make it an ideal solution for businesses looking to align their marketing and sales efforts. With detailed analytics, A/B testing, and reporting, Marketo helps teams optimize their campaigns in real time, ensuring that marketing efforts are data-driven and impactful. The platform integrates with popular CRM systems like Salesforce, allowing for seamless data synchronization between marketing and sales teams.

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