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Localytics is a comprehensive mobile app marketing and analytics platform designed to help businesses create personalized mobile app campaigns that boost engagement, loyalty, and conversion. By leveraging app and predictive analytics, Localytics enables organizations to gain a deeper understanding of their mobile app audience, delivering brand experiences that customers value. The platform offers features such as in-app messaging, push notifications, and app inbox, allowing for effective onboarding, compelling offers, and engaging content to keep customers returning. In February 2020, Upland Software acquired Localytics, integrating its mobile app personalization and analytics technology into Upland’s Customer Experience Management (CXM) Cloud. This acquisition has enhanced Upland's ability to provide businesses with tools to engage customers across their experience journey, optimize sales teams, manage projects and IT costs, and automate critical document workflows.
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