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Leanplum is a comprehensive mobile engagement platform designed to help app-first brands personalize and optimize customer touchpoints across various channels. By integrating multi-channel lifecycle marketing with A/B testing and real-time data analytics, Leanplum enables businesses to deliver targeted and timely messages through mobile, in-app, web, and email channels. This coordinated approach enhances user engagement, retention, and revenue growth by ensuring customers receive relevant content at optimal moments. In 2022, Leanplum was acquired by CleverTap, a leading retention cloud platform. This acquisition expanded CleverTap's capabilities, combining Leanplum's strengths in personalized mobile engagement with CleverTap's robust analytics and segmentation tools. The unified platform now offers app-first companies a powerful solution to manage customer relationships and drive business growth through personalized, data-driven engagement strategies.
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