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Hotjar is a powerful website analytics and feedback tool that helps businesses understand how users interact with their websites by providing heatmaps, session recordings, and surveys. The platform offers insight into user behavior by visually representing where users click, scroll, and interact most frequently. With tools like heatmaps, session replays, conversion funnels, and user feedback polls, Hotjar allows businesses to identify pain points, optimize the user experience, and boost conversion rates.
In addition to behavioral analytics, Hotjar provides feedback collection tools such as on-site surveys and incoming feedback widgets, enabling users to voice their opinions and experiences directly. This combination of quantitative and qualitative data makes Hotjar an essential tool for UX designers, marketers, and product teams looking to improve engagement and customer satisfaction. The platform is widely used by companies of all sizes to enhance their website's usability and overall performance.
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