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Heap is a digital insights platform that automatically captures and analyzes user interactions across websites and mobile applications. By collecting comprehensive data on customer behavior, Heap enables businesses to understand user journeys, identify friction points, and optimize digital experiences. Its features include autocapture, visual labeling, data governance, session replay, and effort analysis, all designed to provide a complete understanding of user engagement without extensive engineering effort. Heap's platform supports integration with various data sources, ensuring that all key metrics are accessible in one place.
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