GA4 Campaign URL Builder (by Google Analytics)
Simplify Campaign Tracking with Google Analytics URL Builder

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The GA4 Campaign URL Builder is a free tool provided by Google Analytics to help marketers and businesses create custom campaign URLs for tracking performance in Google Analytics 4 (GA4). This tool simplifies the process of adding UTM (Urchin Tracking Module) parameters to URLs, which allows marketers to track the effectiveness of marketing campaigns across different channels and mediums. By using this tool, users can create URLs with parameters such as campaign source, medium, and campaign name, which makes it easier to analyze campaign traffic in GA4 and optimize marketing strategies.

The GA4 Campaign URL Builder is particularly useful for tracking specific campaigns in Google Analytics, as it generates campaign URLs that can be shared across digital marketing channels like social media, email, and ads. The tool provides an easy way to measure how visitors interact with the content, ensuring that marketing teams can see which campaigns are driving traffic, conversions, and revenue.

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