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Fixel is an AI-driven audience segmentation tool designed to enhance digital marketing efforts by identifying and targeting highly engaged website visitors. By analyzing user interactions in real-time, Fixel ranks visitors based on their engagement levels, enabling marketers to focus their retargeting and lookalike campaigns on audiences with higher purchase intent. This approach not only improves conversion rates but also optimizes advertising spend by reducing waste on less engaged users. The platform integrates seamlessly with major advertising platforms such as Google Ads and Facebook Ads, allowing for the creation of dynamic remarketing lists and superior lookalike audiences. Fixel's machine learning algorithms continuously adapt to user behavior patterns, ensuring that audience segments remain relevant and effective over time. By automating the segmentation process, Fixel simplifies complex marketing tasks, enabling businesses to achieve better results with less manual effort.
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Pricing
- Fixel offers a subscription-based pricing model, starting at $99 per month.
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