Facebook Retargeting
Reconnect with your audience through targeted advertising.

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Facebook Retargeting is a marketing strategy that enables businesses to re-engage users who have previously interacted with their website, app, or Facebook content. By utilizing the Facebook Pixel—a piece of code embedded on your website—businesses can track user behavior and deliver personalized ads to these individuals as they browse Facebook and its associated platforms. This approach increases the likelihood of conversions by focusing on an audience already familiar with the brand. Through Facebook's Custom Audiences feature, advertisers can create specific audience segments based on various criteria, such as website visits, app activity, or engagement with Facebook content. This segmentation allows for tailored ad campaigns that resonate with users' previous interactions, enhancing the effectiveness of marketing efforts. Additionally, Facebook offers Lookalike Audiences, enabling businesses to reach new users who share characteristics with their existing customers, thereby expanding their reach to potential high-value prospects.

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  • Facebook Ads operates on a pay-per-click (PPC) or pay-per-impression (CPM) model, where advertisers are charged based on user interactions or impressions.

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