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Criteo is a global technology company specializing in digital advertising solutions that empower marketers and media owners to effectively reach and engage consumers across the open internet. Founded in 2005 and headquartered in Paris, France, Criteo has evolved into a leading commerce media platform, leveraging advanced AI and machine learning to deliver personalized and performance-driven advertising campaigns. The company's suite of solutions includes dynamic retargeting, customer acquisition, and retail media, all designed to drive measurable outcomes such as increased sales and customer retention. By analyzing vast amounts of shopping data, Criteo enables brands and retailers to deliver relevant ads to consumers at various stages of their purchasing journey, thereby enhancing the overall shopping experience and maximizing return on investment.
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- Criteo operates on a cost-per-click (CPC) basis, where advertisers are charged when users click on their ads.
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