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ContentCal was a comprehensive content marketing platform designed to simplify the planning, creation, scheduling, and publishing of social media content. It provided users with a visual content calendar, facilitating collaboration among team members and ensuring a cohesive content strategy. With features like approval workflows, analytics, and integrations with various social media platforms, ContentCal aimed to enhance efficiency and effectiveness in content marketing efforts.
In December 2021, Adobe announced its intention to acquire ContentCal to bolster its social media planning and publishing capabilities. Following the acquisition, ContentCal's functionalities were integrated into Adobe Express as the Content Scheduler feature, offering users a unified platform for content creation and scheduling.
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