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Content Workflow by Bynder, previously known as GatherContent, is a comprehensive content operations platform designed to enhance the efficiency of content creation and management processes. It offers customizable content templates and workflows, enabling teams to manage the entire content production lifecycle without the need to juggle multiple documents or chase feedback. Real-time collaboration features promote accountability and efficiency, ensuring that content stays up-to-date and accurate, thereby avoiding regulatory risks or off-brand messaging.
In 2022, Bynder acquired GatherContent and integrated its technology into Bynder’s digital asset management (DAM) platform, rebranding it as Content Workflow by Bynder. This integration provides users with a centralized platform for content teams to collaborate on creating structured content that combines text and digital assets. The platform also offers AI Assist capabilities, allowing users to generate, edit, translate, and polish drafts effortlessly, with robust safeguards to manage user access and maintain control over AI-generated content.
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