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Chartboost is a leading in-app programmatic advertising and monetization platform tailored for mobile game developers. Established in 2011, it offers a suite of products designed to enhance user acquisition, mediation, and monetization strategies. Developers can leverage Chartboost's open-source Mediation SDK, which provides a flexible architecture aimed at increasing stability and efficiency. The platform emphasizes transparency and control, enabling developers to connect with their target audience effectively and maximize revenue through competitive marketplaces. In August 2021, Chartboost was acquired by Zynga, a global leader in interactive entertainment, for approximately $250 million in cash. This acquisition aimed to combine Zynga's high-quality content and direct player relationships with Chartboost's advanced advertising technology and vast global audience, creating a next-generation platform for mobile advertising leadership.
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