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AppNexus, now operating under the name Xandr after being acquired by AT&T and later Microsoft, is a global advertising technology platform designed to power real-time programmatic buying, selling, and delivery of digital advertising. The platform serves as a robust marketplace for both advertisers and publishers, offering tools to optimize ad performance and streamline the management of campaigns across multiple channels, including display, video, mobile, and connected TV. AppNexus/Xandr provides a full suite of solutions, including demand-side (DSP) and supply-side platforms (SSP), data management platforms (DMP), and advanced analytics.
With its focus on scalability, transparency, and innovation, AppNexus/Xandr empowers marketers to deliver highly personalized ads based on real-time data and machine learning algorithms. It also offers detailed reporting and analytics tools to track campaign performance and improve return on investment (ROI). The platform's open infrastructure supports a wide range of integrations, making it a leading choice for large enterprises and publishers seeking to monetize their content and maximize ad revenue.
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