Amazon Ads (formerly Amazon Advertising)
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Amazon Ads is a comprehensive advertising platform that helps businesses promote their products and services across Amazon’s vast ecosystem and partner sites. With Amazon Ads, businesses can create targeted advertising campaigns that reach millions of potential customers through sponsored products, display ads, video ads, and more. The platform enables advertisers to engage users at different stages of the buying journey, from awareness to purchase, by utilizing Amazon’s rich customer data and advanced targeting options. Amazon Ads provides detailed insights into campaign performance, helping businesses optimize their ads for maximum return on investment (ROI).

The platform offers various ad solutions, including Sponsored Products, which help drive product visibility in search results, Sponsored Brands to increase brand awareness, and Sponsored Display and Video Ads for more personalized, engaging campaigns. Through its robust reporting and analytics features, Amazon Ads allows businesses to track customer behavior, monitor sales performance, and refine targeting strategies. It is widely used by sellers, vendors, and agencies looking to boost sales and grow their brands within and beyond the Amazon marketplace.

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