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Omnisend is a comprehensive marketing automation platform tailored for ecommerce businesses, focusing on email and SMS marketing. Established in 2014 under the name Soundest, it rebranded to Omnisend in 2017. The platform enables businesses to build their contact lists, automate marketing workflows, and send targeted campaigns, thereby enhancing customer engagement and driving sales. With features like segmentation based on customer behavior, pre-built automation workflows, and integration with various ecommerce platforms, Omnisend streamlines marketing efforts. It also offers tools for audience synchronization with ad platforms, facilitating cohesive marketing strategies across multiple channels.
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