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Affiliate Marketing
Microsoft Advertising (formerly Bing Ads) is an online advertising platform that enables businesses to reach millions of potential customers through search ads on the Microsoft Search Network, including Bing, Yahoo, AOL, and partner sites. The platform provides a variety of advertising options such as text ads, shopping campaigns, and dynamic search ads, allowing businesses to target customers based on keywords, demographics, devices, and geographic locations. Microsoft Advertising offers a pay-per-click (PPC) model, similar to Google Ads, meaning advertisers only pay when users interact with their ads.
The platform integrates seamlessly with other Microsoft tools such as LinkedIn, providing unique audience targeting options based on professional profiles. With detailed reporting and analytics, advertisers can track performance and optimize their campaigns for better ROI. Microsoft Advertising is particularly appealing for businesses looking to diversify their digital marketing efforts and expand beyond Google’s ecosystem.
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Microsoft Advertising details
Pricing
- Pay-per-click (PPC), where costs depend on ad interactions (clicks)
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